Careers and jobs in marketing: opportunities for graduates
Once you have a marketing degree, what are your job and career opportunities? Let's answer this with a list of the biggest roles in the marketing industry.
A study of marketing job openings in the job market was published in the Mallory Career Guide . They identified 16 major career and job opportunities for anyone with a bachelor's degree in marketing or a bachelor's degree in business with a major in marketing.
Let's take a look at the most common marketing graduate careers that you could pursue as a marketing professional.
Advertising
Building a career in advertising means you have to have the psychology, creativity and strategy to realise the concept of product promotion. The advertising manager must be able to meet deadlines by working on a guiding marketing strategy. The typical employer is a creative agency or advertising agency where the business develops advertising campaigns for clients. A job in advertising is suitable for people who can communicate in an informal or visual way.
Brand manager
Being a brand manager means raising awareness and shaping customer perceptions, which ultimately promotes a product or organisation. This manager is required to understand market positioning and match the brand message. The brand manager adopts a strategy that reaches and transforms the company's target market. He or she is also responsible for maintaining brand integrity.
Campaign manager
The campaign manager works to plan and execute the marketing campaign to meet the needs and goals of the marketing team. This manager is responsible for the overall budget to effectively execute the campaign to promote the product or service. They also strive to get the best possible impact within the budget.
Content creator
Content creation is a common but important entry-level position in the marketing industry today. This can come in the form of internships offered by businesses and marketing agencies. This position is designed to produce educational or entertaining content for a target audience on a regular basis. The work itself is mostly writing; however, it may also involve animation, video and social media posts.
Account manager
The job of an account manager is to ensure customer satisfaction and maximise the use of the customer base. As Good Colleges explained , "the account manager deals with satisfied, neutral and dissatisfied customers day in and day out". The CSM will work to improve products and services, gain approval and maximise customer spend over a lifetime. They also maintain processes to ensure that the customer gets the results they promise. More details on jobs, training and so on at https://bfdw-hamburg.de/
Digital marketing manager
The role of the digital marketing manager is to develop, implement and oversee long-term digital marketing campaigns. This manager also handles short-term promotions. They mainly deal with online advertising, web design, SEO and social media. The digital manager also mostly works in small businesses, and acts as a coordinator in larger enterprises.
Market research
Conducting market research means determining the viability of a new product or service using reliable research methods. The market researcher gathers information on consumer markets, finds out how products are perceived and used, and understands different types of marketing. The methods used include surveys, focus groups, sales data analysis and A/B testing.
Marketing assistant
You can start your career in marketing by working as a marketing assistant. In this role, you are responsible for performing routine tasks that don't require much experience. Some of the tasks include researching market trends, copywriting, answering emails, answering chat questions and telemarketing.
Marketing coordinator
A marketing coordinator is expected to help set up and supervise any promotional projects for the company. They delegate individual tasks, either by hiring internal staff or by purchasing external services. The coordinator makes sure that the tasks are carried out according to the marketing goals of the business.
Marketing internship
As a marketing intern, you can start your marketing career by offering your services, even as a student. It can be either paid or unpaid, depending on the employer. The role is to assist management in marketing operations under the guidance of a manager. Students mostly agree to do unpaid internships in exchange for free mentoring and potential future recommendations.
Promotions
Promotion is the specialised task of conveying and communicating the merits of a product to the target audience. Activities include competitions, product giveaways, special events and referral programmes. You will only find out what works and what doesn't by doing promotion in practice. Experience in this field counts as a bonus for business.
Public relations
A public relations officer is tasked with maintaining a good image of a company or business, using publicity and other available media. You are basically the spokesperson for the company, responsible for building and maintaining relationships with partners and potential clients.
As Way Up describes it , "public relations professionals are essentially brand ambassadors, helping to promote the brands they represent. You also protect the company from any negative publicity to mitigate any potential damage to the company's reputation.
Sales Manager
The sales manager manages and oversees the sales team's sales, both retail and other. It will be your job to lead, mentor and supervise your staff in executing sales plans in line with the company's goals. It would be helpful if you were a salesperson first, as experience in this area increases your credibility as the manager of your sales team.
SEO Specialist
Search engine optimisation, or the role of an SEO specialist, helps improve a website's ranking on the world's major search engines. This specialist must ensure that the pages are optimised, creating a positive user experience, increasing leads, adding traffic, getting links from other websites and ultimately sending your client to the top of the search rankings.
Social media specialist
A social media specialist is responsible for creating a positive image for the company, such as on Facebook. They should also work on attracting subscribers, providing good content and running effective paid marketing campaigns. As a specialist, they must also keep up to date with trends and new marketing strategies concerning social media.
Telemarketing
In this age of texting and messaging, telemarketing is still alive as a means of attracting leads and increasing sales. Talking to someone on the phone is still an effective way to communicate and convert your potential customer. As a telemarketer, you learn quality life communication skills that will definitely be useful outside of your current job.
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